NTT DoCoMo and Microsoft team up in mobile music services in Japan
TOKYO (AP) _ NTT DoCoMo and Microsoft are teaming up to provide music services for mobile phone handsets in Japan, the companies said Thursday.
U.S. software company Microsoft Corp.’s Windows Media Audio technology will enable NTT DoCoMo mobile phones to play music downloaded to personal computers from more than 100 online music services, they said in a statement.
NTT DoCoMo, Japan’s biggest mobile carrier, will begin the music service with one of their higher end models to go on sale this summer, it said.
Using mobile phones to listen to music downloads the same way people use portable music players such as Apple Computer Inc.’s iPod is rapidly growing in popularity in Japan, where virtually every adult owns a mobile phone. Competition is growing among mobile companies to offer such services.
NTT DoCoMo is playing catch up with rival KDDI Corp., which has drawn users through its music download feature.
Competition in the mobile phone business is expected to intensify when number portability, or the ability to keep the same phone number while switching carriers, arrives in Japan later this year.
Source : The Star.
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